Free Pricing Calculator
Calculate the selling price you need to cover your costs, fees and advertising while reaching your target profit margin.
Built by BizPilot for smarter business decisions.
Calculate Your Selling Price
Enter your costs and target margin below. BizPilot will calculate the recommended selling price.
Estimated selling price required to achieve your target margin.
How the Pricing Calculator Works
Setting the right selling price means accounting for more than just the cost of your product. Payment fees, fulfilment expenses, advertising and other costs can reduce the amount of profit you actually keep from each sale.
The BizPilot Pricing Calculator combines these costs with your desired profit margin to estimate the selling price required to reach your target.
Recommended Selling Price Formula
Fixed costs include product or service cost, shipping or fulfilment, other costs per sale and advertising cost per sale.
What Costs Should You Include?
Product or Service Cost
The direct cost required to produce, purchase or deliver the product or service you sell.
Shipping & Fulfilment
Include packaging, shipping subsidies, fulfilment charges or other delivery-related costs that your business pays.
Platform & Payment Fees
Marketplaces, payment processors and ecommerce platforms may charge percentage-based transaction fees on each sale.
Advertising Cost
If you pay to acquire customers, including your average advertising cost per order gives you a more realistic pricing target.
Pricing Example
Suppose a business has the following costs:
Total fixed cost is $58. To maintain a 30% profit margin while allowing for a 3% percentage-based fee:
At approximately $86.57, the business would generate about $25.97 in profit per sale after the listed costs and fees, equal to a 30% profit margin.
Profit Margin vs. Markup
Profit margin and markup are related, but they are not the same measurement. Profit margin measures profit as a percentage of the selling price, while markup measures profit relative to your costs.
Profit Margin
Profit ÷ Selling Price × 100
Useful for measuring how much of each sale becomes profit.Markup
Profit ÷ Total Cost × 100
Useful for understanding how much your selling price exceeds your costs.Pricing Calculator FAQs
What is a pricing calculator?
A pricing calculator helps estimate an appropriate selling price based on your costs, fees and desired level of profitability.
How do I calculate a selling price for a target profit margin?
Add your fixed costs and divide them by one minus your percentage-based fees and desired profit margin. This calculator performs that calculation automatically.
Should advertising costs be included in product pricing?
If advertising is a recurring cost required to generate sales, including your average advertising cost per sale can provide a more realistic view of profitability.
Why are payment fees calculated separately?
Percentage-based payment or marketplace fees change with the selling price. The calculator therefore accounts for them when solving for the recommended price.
Is this pricing calculator free?
Yes. The BizPilot Pricing Calculator is free to use and does not require a purchase.
Plan Your Business With BizPilot
Pricing is only one part of building a profitable business. The BizPilot Business Starter System helps you plan pricing, profitability, sales targets, advertising economics and business performance in one structured system.
Explore the BizPilot Business Starter System